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Privacy Policy

Last Updated: October 27, 2022


BrightFresh® (“BrightFresh®,” or “Company,” or “we,” or “us,” or “our”) cares about your privacy and recognizes the importance of protecting your personal information. This Privacy Policy (“Privacy Policy” and “Policy”) describes the Company’s practices regarding the collection, use, and disclosure of Personal Information when you visit our website (the “Site”). By accessing the Site and using our services, you acknowledge and agree to our collection, use, and disclosure of your personal information as described in this Privacy Policy and in our Terms of Use.

For purposes of this Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. It does not include de-identified or aggregated information, or public information lawfully available from governmental records or other public sources.


Personal Information We May Collect  


In the 12 months preceding the date of this Policy, we may have collected your Personal Information when you visited our Site or through other interactions with us, requested information about our products and services, or when you voluntarily provided information to us through our Site, email or phone number. We will continue to collect Personal Information from the same sources.

The categories of Personal Information we may have collected from these sources during the 12 months preceding the date of this Policy, and will continue to collect, include the following:

  • Personal identifiers: Name, mailing address, billing address, shipping address, email address, telephone numbers, IP address or other unique identifier, and other similar information.

  • Internet or other electronic activity information: Device and browser type, your browsing and search history on our Site, and information regarding your interactions with our Site and advertisements.


How We May Use Your Personal Information  


We use your Personal Information in several ways, including but not limited to: providing our products and services to you, news and other information about the Company, locations of stores and other establishments carrying our products, and/or customer support. We may also use your Personal Information, including information about your use of our Site, to monitor and improve our Site; for internal business analysis; to prevent fraud or other activities that violate our Terms of Use or that are illegal; and to protect our rights and the rights and safety of our users or others.


How We May Share Your Personal Information 


The following chart describes the categories of Personal Information that we disclosed to third parties for a business purpose in the 12 months preceding the date of this Policy.​

Additional Information About How We May Disclose Your Personal Information


We may also share your Personal Information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may share your Personal Information with third parties to help detect and protect against fraud or data security vulnerabilities. We may transfer your Personal Information to a third party in the event of an actual or proposed sale, merger, reorganization of our entity or other restricting.

Sale of Your Personal Information


We do not, and have not, sold your Personal Information to any third parties.


Cookies and Analytics


Cookies are small, sometimes encrypted text files that are stored on computer hard drives by websites that you visit. They are used to help users navigate websites efficiently as well as to provide information to the owner of the websites. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, please visit


When you visit the Site, we may place a “cookie” or other online tracking device (e.g. web beacons) that recognizes you when you visit the Site. These are used for technical convenience to store information on your computer or other device. For instance, we may use a cookie to store form information that you have entered so that you do not have to enter such information again. You may set your browser to notify you when you receive a cookie. Many web browsers also allow you to block cookies. If you block cookies you may not be able to access certain parts of this Site. You can disable cookies from your computer system by following the instructions on your browser or at

We use Google Analytics to evaluate the use of our website. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit the website, what pages they visit when they do so, and what other websites they visited prior to visiting our website. To learn more about how Google Analytics collects personal information, review Google’s Privacy Policy.

We may use advertising cookies on our Site to tailor marketing and advertisements to you and your interests and provide you with a more personalized service after you visited our Site. We and our third-party vendors use cookies to inform, optimize and serve advertisements based on your past visits to our Site.

California Privacy Rights

The California Consumer Privacy Act (CCPA) gives California residents rights described below with respect to their Personal Information.

Your Right To Request Disclosure of Information We Collect and Share About You


We are committed to ensuring that you know what Personal Information we collect. To that end, you can ask us for any or all of following types of information regarding the Personal Information we have collected about you in the 12 months prior to our receipt of your request:


  • Specific pieces of Personal Information we have collected about you;

  • Categories of Personal Information we have collected about you;

  • Categories of sources from which such Personal Information was collected;

  • Categories of Personal Information that the business sold or disclosed for a business purpose about the consumer;

  • Categories of third parties to whom the Personal Information was sold or disclosed for a business purpose; and

  • The business or commercial purpose for collecting or selling your Personal Information.


Your Right To Request Deletion of Personal Information We Have Collected About You


Upon your request, we will delete the Personal Information we have collected about you, except for situations where the CCPA authorizes us to retain specific information, including when it is necessary for us to provide you with a good or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; or comply with or exercise rights provided by the law. The law also permits us to retain specific information for our exclusively internal use, but only in ways that are compatible with the context in which you provided the information to us or that are reasonably aligned with your expectations based on your relationship with us. We will act on your deletion request within the timeframes set forth below.


Exercising Your Rights and How We Will Respond


To exercise any of the rights above contact us here.

For requests for access or deletion, we will first acknowledge receipt of your request within 10 business days of receipt of your request. We will provide a substantive response to your request as soon as we can, generally within 45 days from when we receive your request, although we may be allowed to take longer to process your request under certain circumstances.

If we expect your request is going to take us longer than normal to fulfill, we will let you know.

We usually act on requests and provide information free of charge, but we may charge a reasonable fee to cover our administrative costs of providing the information in certain situations. In some cases, the law may allow us to refuse to act on certain requests. When this is the case, we will endeavor to provide you with an explanation as to why.

Our Commitment to Allowing You to Exercise Your Rights – Non-Discrimination

If you exercise any of the rights explained in this Privacy Notice, we will continue to treat you fairly. If you exercise your rights under this Privacy Notice, you will not be denied or charged different prices or rates for goods or services, or provided a different level or quality of goods or services than others.

Verification of Identity – Access or Deletion Requests

We will ask you for identifying information and attempt to match it to information that we maintain about you.

If we are unable to verify your identity with the degree of certainty required, we will not be able to respond to your request. We will notify you to explain the basis of the denial.

Authorized Agents

You may designate an agent to submit requests on your behalf. The agent must be a natural person or a business entity that is registered with the California Secretary of State.


If you would like to designate an agent to act on your behalf, you and the agent will need to comply with our verification process. Specifically, if the agent submits requests to access, know or delete your Personal Information, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the request on your behalf. We will also require that you verify your identity directly with us or confirm with us that you provided the agent with permission to submit the request.


Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with California law pertaining to powers of attorney.


Do Not Track

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, our Site does not respond to Do Not Track (DNT) header signals.


California Shine the Light


California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits California residents that have an established business relationship with a business to annually request, free of charge, information about certain categories of Personal Information a business has disclosed to third parties for those parties’ direct marketing purposes in the preceding calendar year. Separately, we do not disclose Personal Information to third parties for their direct marketing purposes. For more information, please contact us here.


Personal Information of Minors


Our products and services are not directed to minors under the age of 13 and we do not knowingly collect or sell the Personal Information of minors under 16. If a child under 13 submits Personal Information to us and we learn that we have collected any Personal Information of a child under 13, we will promptly take steps to delete such Personal Information and terminate the child’s account as soon as possible. If you believe that we may have collected Personal Information from a child under 13, please contact us as set forth below.


How We Keep Your Personal Information Secure


We implement and maintain reasonable security measures appropriate to the nature of the Personal Information that we collect, use, retain, transfer or otherwise process. Those measures include administrative, physical and technical safeguards to protect the security, confidentiality and integrity of Personal Information. However, data security incidents and breaches can occur due to a variety of factors that cannot reasonably be prevented; therefore, our safeguards may not always be adequate to prevent all breaches of security.


Other Websites and Social Media Buttons


Our Site may contain links to other websites or social media buttons. We are not responsible for the privacy practices or the content of those websites or social media platforms. This Privacy Policy applies only to our business and the Personal Information we collect. Accordingly, we recommend that you carefully review the privacy policies of all third-party websites that you access.


Changes to This Privacy Policy


We will review and update this Privacy Policy as required to keep current with rules and regulations, new technologies, and security standards. We will post those changes on the website or update the “Last Updated” date of the Privacy Policy. The processing of Personal Information we collect will be subject to the Privacy Policy in effect at the time such Personal Information was collected, used, or disclosed. If we make any material changes to this Privacy Policy, you will be notified via email or a notice on our Site.


Contact Us


If there are any questions regarding this Privacy Policy or to request a copy of this Privacy Policy in another format, you may contact us here.

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